What are the key benefits of CRM software?

In short, CRM can help your business:

• Improve efficiency
• Improve customer retention
• Get greater customer satisfaction
• Increase sales productivity
• Do better forecasting and report

But most companies neglect data management, including customer data. In an era when all the information you need is at your fingertips, managers are overwhelmed by the amount of company data in their grasp. Excel was used as a primary finance tool by 69% of American companies with annual revenues under $25 million in 2018—a prime example of how many organizations aren’t making use of newer and more effective tools to keep track of how they’re doing.

For a business looking to grow, spreadsheets can become a significant productivity-killer. They also require a lot of manual data entry and increase the risk of human error.

Dimension Data’s 2017 Digital Workplace Report surveyed over 850 companies and found that 62% perceived IT barriers as the biggest obstacle to adopting new technologies, however helpful, to the workplace.

The same study also found that 61% haven’t defined a strategy for how technology is used within their workplace.

If you truly believe IT is your biggest obstacle to implementing a dream data management strategy that you know will take your business to the next level, then it’s time for you to consider a CRM.

BOT can help you define a strategy and use digital tools effectively in your workplace.