What is digital marketing?
The goal of digital marketing is simple — grow your business through online marketing and advertising strategies such as:
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Events & Webinars
- Website Optimization
- Video Marketing
- Pay-per-click (PPC) Advertising
- and more....
What do consumers say about digital advertising...right now?
- 85% of marketers report an increased openness among customers to their digital offerings. Source: CMO Survey from Duke University
- Two in 5 global respondents (41%) say they are ready right now to hear from brands about topics other than COVID-19, as opposed to next week, next month or next year. Source: Mitto.
- Only 4% of consumers say they want brands to stop their advertising during this time. Source: Ipsos.
- 37% say they want advertising to make them feel safe and give them a sense of normality. Source: Ipsos.
- 31% want ads to make them feel positive. Source: Ipsos.
- Businesses have also experienced an increase in bulk email opens (21.2%) and clicks (13.7%). Source: Iterable.
- Customer loyalty is often determined by how a company deals with a crisis. GfK reports that more than 8 in 10 (83%) consumers say that the way companies conduct themselves during this crisis will impact whether they do business with them in the future. Source: GfK.
How much does it cost?
Costs depend on the tools you use. It also depends on whether or not you own your own tools! Why rent or lease, when you can own? Especially if it's inexpensive to own!
For example, take a look at these popular Bulk Email Service's monthly prices:
The better option, the cheaper option, using your own bulk email program. The benefits:
- It's inexpensive- usually just a low, one time set-up cost
- You'll never lose your customer data
- You're in complete control of everything
- No limits - ON ANYTHING
- Peace of mind for yourself and your customers - no risk of data mining by 3rd parties
These same services can also be said for video hosting, web conferencing, and several other popular services.
BOT can help you with your digital marketing needs, creating a strategy that is right for your business!