Why are Support Services Important?
Website maintenance increases business revenue. Really? Yes. Let me give you an example. Have you ever, EVER seen Amazon's homepage look the same way twice? EVER? How about YouTube? Nope to both. Can your business do that? And how are your business revenues in comparison?
Key Benefits of Website Maintenance
- customer retention
The content on your website should keep your readers coming back. No one wants to read the same content week after week or be looking at outdated information about an event that happened 3 months ago. If your website is not being frequently updated, you are essentially telling your potential customers that you are not paying attention to your business, or you may even be giving them an impression that you are going out of business.
- an improved visitor experience
Your website is a public reflection of your corporate image. It will often be the first impression a potential new client has of your business, since people often research a company’s website and social media sites before taking further action. As an extension of your business, it’s important that your website meets the viewer’s expectations!
A poorly functioning website is a major problem for your brand and the image you want to project to potential new clients, as well as your existing clients and customers. BOT will routinely examine the look and feel of your website and update it to match your corporate image. Here are some examples of what needs to be monitored:
Page speed and broken links. This includes excessive site downtime, slow-loading pages and broken links. Through regular website maintenance, BOT can correct subtle changes in these areas before they become drastic.
Page not found errors (404 errors). A 404 error is returned when a browser or search engine goes looking for a page and is unable to find it. It presents a poor user experience.
Poor grammar and spelling mistakes. These should be corrected preferably before a customer brings them to your attention.
- reach every customer/client
At the very beginning of web design, the only devices users were viewing websites on were chunky desktop computers. Then laptops came out. Mobile browsing changed everything and usability on various screen sizes suddenly became a high priority. Many users visit sites with tablets as well. With each new advance in technology, web designers face a new hurdle. Website maintenance gives your business online visibility that will endure new changes in the web.
Most modern websites contain thousands of lines of code and depend on specific software that runs on your web hosting server. Hackers often discover vulnerabilities in code and will attempt to take advantage of this, trolling the Internet for sites that might be suitable candidates to be exploited. BOT can help prevent this by keeping your server and website’s software updated with the latest patches and security releases.
BOT provides excellent monthly website maintenance plans so you can feel confident that your business is making the most of its online presence!